Village Villas Success Story
Designs Group Consulting has served as Village Villas Vacation Rental’s Chief Marketing Officer (CMO) for the past 11 years. During this time, Designs Group Consulting’s leader, Dannet Botkin, developed and executed comprehensive marketing strategies, establishing Village Villas as a leading vacation rental company in Hot Springs Village. From the outset, the focus was on elevating the brand, increasing bookings, and expanding operations through innovative and tailored solutions.
A standout initiative was creating their social media program to spotlight available rentals and keep potential guests engaged and informed. The marketing efforts extended to digital ad designs and e-newsletters, ensuring a dynamic and active online presence. The website was designed and maintained to deliver a user-friendly experience that streamlined bookings while displaying the unique properties and amenities. In addition, business coaching helped Village Villas refine their operations and create plans for sustainable growth.
The branding efforts included a logo revamp, brand management, and the creation of print ads, email marketing campaigns, digital ads, social ads, and billboards, all of which enhanced the company’s visibility. Expertise in media buying ensured optimal advertising placements to reach the right audience. Professional photos and videos of homes and the surrounding community highlighted the lifestyle and amenities of Hot Springs Village, further enticing potential guests. Beyond marketing, Designs Group Consulting facilitated the search for a commercial real estate property for a laundry facility, supporting the company’s operational efficiency.
This comprehensive and strategic approach helped Village Villas Vacation Rentals grow and thrive in a competitive market. Designs Group Consulting played a pivotal role in their success through innovative marketing strategies and operational support, cementing their reputation as a trusted and respected vacation rental provider.
“Dannet Botkin and her company, Designs Group, are a game changer for small businesses.”
– Kurt Hogaboom, Ph.D. – Owner, Hot Springs Property Management, LLC dba, Village Villas Vacation Rentals